Sales Planning — Ascender Community

Transforming Sales Pitches

Frank Azzolino — Wed, 29 May 2024 15:53:17 +0000

Reading this article on articulating differentiation was a game-changer for me. It emphasized aligning my product's unique features with my prospects' specific needs. By focusing on what's truly important to them, I've been able to craft more compelling pitches and close deals more effectively. This approach has not only boosted my confidence but also significantly improved my sales results.

What do you feel is helping you match your product's unique features with what your prospects really need in this competitive market?

Thriving in a Dynamic Market When Low Hanging Fruit Becomes Scarce

John Boney — Tue, 28 May 2024 12:08:37 +0000

This article offers some great insights on adapting sales strategies that are essential reading for anyone navigating today's volatile market. It offers practical tips and a forward-thinking approach and helps equip sales professionals to stay agile and responsive to evolving customer needs. Highly recommended for those looking to refine their approach and drive success in a dynamic environment.

Customer Dragging Out a Deal?

James Reach — Tue, 07 May 2024 21:02:16 +0000

If you've been in sales long enough, you’ll encounter situations where a customer drags their feet on making a decision.

Once follow-up messages start to go unanswered, it's probably time to take a step back and think critically about where the deal may be stuck and how to get it moving forward.

This article will help you ask the right questions to figure out where you need to go back and reassess an opportunity. When I really map out these areas, it's often painfully obvious where I may have skipped steps in the process. Hope it may do the same for you all!

Are You Leveraging LinkedIn for Lead Generation?

Pouli Pouliopoulos — Tue, 16 Apr 2024 14:27:19 +0000

Utilizing LinkedIn for lead generation is crucial in today’s competitive business landscape. With its vast network of professionals, targeted search filters, and content-sharing capabilities, it offers unparalleled opportunities to connect with potential leads and help to grow your business. Do yourself a favor and don’t miss out on tapping into this invaluable tool!

This article provides great perspective on how to get this most out of LinkedIn for lead gen. Check it out and let me know how it’s helping you in the comments below.

And since I’m talking about it, feel free to connect with me on LinkedIn!

Leveraging Multiple Offers to Build Partnerships

David Chimenti — Mon, 30 Oct 2023 13:26:17 +0000

I am working a deal with more than 5 locations currently.

Based on their previous experience with other providers and some tech challenges they face due to location, we would be a huge advantage to them.

We can try to win the deal on $ value, but that seems like small potatoes for us on the value side and doesn't send the message to the prospect that we will be any better than the service level problems they've had from a larger and non-industry specific provider, more recently.

I think a 3-offer approach, one at fair market for a fair deal, but two separate offers with discounts to get them closer to what they currently spend with contingencies and service level agreements for a case study or partnership has way more value for our company.

Looking for experience or things to trade in a scenario like this from others who have been there